PFresh Campaign - Fresh Grocery Introduction
Managed the multi-channel campaign celebrating the launch of Target’s new store format and introducing fresh grocery. Hundreds of creative executions supported hundreds of stores and dozens of markets across the country.
- Delivered a 6% sales lift in remodeled stores and 1% for the entire chain.
- Drove a 7% increase in trips to remodeled stores.
- Increased association of Target with food from 37% to 53%.
Target Home HGTV Online Partnership
Leveraged Target’s HGTV online partnership to inspire guests with holiday decorating, entertaining and gifting tips. The messaging and connection plan aligned with the guest’s seasonal mindset, delivering relevant products and tips in a trusted environment, then driving to Target.com for conversion.
Target.com Video Player
Led team tasked with designing and building the standard video player for all of Target.com, which included the introduction of shoppable video.
Target Field
Generated excitement for the grand opening of Target Field, home of the Minnesota Twins Baseball Club, with out-of-home and print media.