Work Experience

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JCPenney - Marketing Director Accessories, Jewelry and Sephora Inside JCPenney (2013 – 2014)

  • Led Marketing efforts for accessory, jewelry and cosmetics businesses totaling $1.5B annual sales

  • Owned $70M marketing budget; responsible for identifying growth strategies and consumer targets, developing and gaining approval of divisional marketing plans, and the execution of tactics

  • Oversaw team of three direct reports responsible for providing merchandise information that fuels all multichannel creative elements including direct mail, pre-prints, digital, in-store collateral and broadcast

 

JCPenney - Senior Manager, Marketing Strategy, Home (2012 – 2013)                                            

  • Recruited to join Ron Johnson-led team redefining the department store – specifically focused on relaunching Home department, a top priority for establishing the new vision of JCPenney
  • Developed $75M multichannel marketing campaign that relaunched $1.6B Home business June 2013
  • Launched new brands (Happy Chic by Jonathan Adler, Michael Graves Design, Design by Conran, MarthaHome and Bodum), established new categories, developed creative, and redefined services 
  • Led execution of digital content, newspaper and direct mail pieces, and in-store collateral
  • Responsible for marketing efforts driving $325M online/in-store furniture, décor, travel businesses
  • Owned marketing relationship with Home design partners Jonathan Adler, Michael Graves and Sir Terence Conran

 

Target - Senior Specialist, Category Marketing, Toys and Sporting Goods (2011 – 2012)

  • Marketing leader for Toys and Sporting Goods categories, part of Target’s Hardlines business representing $12.9B in annual sales
  • Led strategy and execution of Kids’ Campaign three seasonal catalogs with $9M budget
  • Leveraged customer and competitive insights to reinvent Sporting Goods in-store marketing, adding inspiration and consistency to previously disjointed category
  • Received Mobile Marketer’s 2012 “Mobile Commerce Program of the Year” award for an in-store mobile program that drove sales of the holiday season’s top toys
  • Represented Marketing in weekly holiday competitive landscape meetings, giving Division leader and buyers recommendations for quick-react tactics to drive sales and identify opportunities for 2012

 

Olson - Account Supervisor (2006 – 2011)

Target

  • Account leader for Fresh Grocery launch campaign, Target’s #1 growth initiative focused on driving association with food and broadly announcing 500+ remodeled stores
    • Generated 6% sales lift in remodeled stores and 1% increase for the entire chain – approximately $650M/year
    • Drove 7% increase in trips to remodeled stores
    • Increased association with food from 37% to 53%
  • Account management was recognized with Target’s annual Best of the Bullseye award
  • Successfully grew agency relationship from execution partner to strategic leader
  • Developed holiday messaging plan for Target’s HGTV online partnership that delivered relevant products and tips in a trusted environment and drove to Target.com for conversion

Fifth Third Bank

  • Led Fifth Third Bank’s first Search Engine Marketing initiative – the five-month pilot generated 1,800 accounts and achieved the objective of delivering a cost-per-application that beat goal
  • Directed digital elements of the multichannel sweepstakes that successfully drove branch traffic

Country Inns & Suites

  • Managed Interactive team responsible for launching the new Country Inns & Suites brand identity
  • Provided strategy and led execution of Country Inns & Suites foray into social media

 

Wells Fargo - Project Analyst  (2003 - 2006)

  • Delivered analytical support in home mortgage division

 

University of Denver - Sports Marketing Intern (2002)

  • Conducted in-game promotions and post-game activities at DU’s NCAA Division I Hockey games

 

Minnesota Twins Baseball Club - Sales Intern (2002)

  • Assisted in the execution of hospitality and promotional events
  • Conducted analysis on ticket pricing and presented recommendation of tiered pricing in preparation of move to new outdoor stadium

Education

University of Denver, Denver, CO (2000 - 2004)

  • Bachelor of Science in Business Administration, Marketing Major

Recognition

  • Mobile Marketer’s 2012 Mobile Commerce Program of the Year
  • Best of the Bullseye winner for collaboration on the Fresh Grocery campaign
  • Gold OBIE award for Target Field out-of-home campaign

Activities + Interests

  • Avid outdoorsman, cyclist and skier – former national mogul competitor and coach of local ski team
  • Passionate for all things digital, eagerly learning about the latest technologies and consumer trends