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Mobile Top Toys

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Kids Direct Mail Catalogs

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Led concepting through execution of three seasonally focused kids catalogs, ensuring alignment with the storewide campaign while fulfilling business and vendor requirements.

  • Total Budget: $9mm
  • Total Direct Mail Distribution: 12mm guests

Sporting Goods ISM Reinvention

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Managed the reinvention of the Sporting Goods department in-store marketing aimed at adding consistency and inspiration to a cluttered and disjointed floorpad while minimizing the loss of merchandisable space.